a)plan coaching

Specializes in:

  • Executive and Leadership Coaching
  • Mindfulness and Emotional Intelligence
  • Personal Agency and Empowerment Coaching

Anthony (Tony) brings a wealth of unique and diverse experiences to coaching, working with emerging and established leaders who desire to develop unshakable confidence, executive presence, and self-awareness.

With 35 years of international experience working at renowned financial firms like Morgan Stanley and Neuberger Berman Europe and serving in the United States Navy, Tony brings a wealth of expertise and wisdom to his role as a certified professional coach. Having built successful teams and divisions from scratch, he has been at the forefront of private wealth and institutional financial firms, utilizing the best current technologies. Tony held a Top Secret/Sensitive Compartmented Information clearance in his role as a SIGINT operator and analyst and has had many forward deployments to US Navy surface and subsurface combatants where he provided valuable insights and intelligence to the National Security Agency.

Tony’s life journey has been marked by successes and personal challenges, including corporate burnout, divorce, internal limiting beliefs, family trauma, and negative habits. Tony has dedicated years to personal growth and transformation, ultimately becoming the confident and influential person he is today. These experiences have shaped him into a purpose-driven coach, believing that coaching is his calling. As a visionary, he holds an unwavering optimistic perspective on the future. Tony’s coaching approach is characterized by a harmonious blend of gentle support while challenging individuals to achieve their full potential.

When working with Tony you can expect to:

  • Enhance your emotional intelligence
  • Liberate yourself from stagnation and feeling stuck
  • Cultivate unshakable confidence and centeredness
  • Amplify a real feeling of purpose and fulfillment
  • Free yourself from the yoke of unseen and self-sabotaging limiting beliefs

Tony, a first-generation Portuguese American originally from central New Jersey, resides now in San Francisco with his fiancé Diane. He is a passionate ally to the LGBTQ+ community and advocates for positive social and economic change among marginalized groups. As the first college graduate in his family, Tony is driven by his commitment to create a better, more inclusive, and equitable future for all.

Education & Credentials

  • NCC, Newfield Network School for Ontological Coaching
  • PCC, International Coaching Federation
  • Certified Group Coach, GCHQ NY
  • BS Accounting, Bowling Green State University
  • Positive Intelligence Coaches training

Client Testimonials

“…Tony has led me through a journey of owning my power, leading with confidence, all while creating and maintaining a compassionate space…”

Producer, Production Manager

“…Tony showed me very practical steps for being present and communicating confidently. I feel like I am ‘in the zone’ almost 100% of the time and able to communicate with C-level executives and direct reports much more easily and confidently…”

Data Associate, Asset Management

“Working with Tony was a fantastic experience. He has helped bring me a level of awareness that will most assuredly enhance my trajectory as a leader and individual. His observations, wisdom and guidance were incredibly helpful and I’m thankful for the opportunity to have worked with him.”

Senior Business Manager, Large Tech Company
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