a)plan coaching
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Premium coaching for startup founders and teams funded by Gaingels.

Receive 20% off your entire coaching package, courtesy of Gaingels! Fill out the short form to connect with the a)plan team to get started.


Trusted by Venture-Backed Startups

Why a)plan?

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Custom Program Design

We create customized programs to meet your startup’s desired outcomes with one-on-one coaching, team coaching, and large group trainings.


coaching for new managers

Startup Use Cases

a)plan‘s industry-leading coaches specialize in coaching for new managers, founders, leadership development, and more.


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Consistent, Scalable Method

All a)plan coaches are fully trained on the same coaching method, backed by neuroscience and crafted by coaching industry pioneers.


Frequently Asked Questions

What kind of coaching does a)plan bring to startups?

a)plan specializes in “whole-person” coaching, which is rooted in the belief that wellness and performance are inextricably linked. For a growing number of startups, coaching is a resource provided to employees, managers, and founders to improve belonging, engagement, work-life alignment, leadership, and more. These outcomes are proven to improve critical drivers of organizational success, such as employee retention, performance, company culture, and DEIB commitments.

When would startups get the most value out of a)plan?

Coaching is designed to meet you and/or your startup wherever you are today. Each stage of the startup lifecycle brings new challenges, and with that, new opportunities to leverage coaching. From supporting new managers as you scale, to helping employees navigate change, to managing the stress of the startup journey, coaching serves all levels of startup organizations.

What sets a)plan apart from other coaching solutions?

a)plan wasn’t created to be the biggest coaching provider, but rather the best. Our diverse roster of highly vetted, experienced, and consistently trained coaches are a testament to our commitment to that mission. Our proprietary coaching approach leans heavily on the advice, research, and expertise of coaching industry pioneers and neuroscientists.

Text 4x ROI in large, outlined font on a light background—perfect for showcasing impressive growth metrics for startups.

We estimate that a)plan customers
enjoy a 4x return on their coaching
investments, at a minimum.

Client Testimonials

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“The intentionality that my a)plan coach has helped me bring to my life and work has been nothing short of transformative for me.”

Leena B.

Westchester, NY

erwin a coaching testimonial

“Coaching helped me get out of my head, stop making assumptions, and trust my instincts.”

Erwin A.

San Francisco, CA

Natalie Narotzky

“My a)plan coach has given me tools to navigate day-to-day challenges while helping me meet longer-term goals aligned with my true purpose.”

Natalie N.

Great Barrington, MA

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Talk to our Head of Partnerships to learn more
about coaching for your venture-backed startup.