a)plan coaching

Specializes in:

  • Leadership and Executive Development
  • Organizational Systems Change and Transformation
  • Transformative Learning, Somatics & Decolonizing Pedagogy

The body of Amy’s work encompasses change, transformation and revolution.

As a Consultant, Executive Coach, and Educator for the last twenty years, Amy has worked with leaders and executives within Global Fortune 100 companies through shifts both small and large, resulting in lasting change that is in alignment with deeper core values and beliefs. She is also the founder of Forma Leadership Institute (formaleaders.com) focused on shifting the lifeworld, embodiment and presence for those who have experienced disenfranchisement or disempowerment by larger systems.

Amy lives in the Pacific Northwest with her two cats, Puppy and Thena.

Education & Credentials


  • PhD, Human and Organizational Systems, Fielding Graduate University
  • MA, Human Development, Fielding Graduate University
  • MS, Organizational Change Management, New School University
  • BA, United States History, University of California, San Diego

Clients that have benefited from Amy’s support are across multiple industries, including Finance (Visa, MasterCard, Morgan Stanley), Technology (Google, VMware, Cisco Systems), Energy (Chevron, ConocoPhillips/Phillips66, Portland General Electric, PG&E), and Healthcare (Mt. Sinai Health System/Continuum Health Partners, Alameda Health System, Children’s Hospital of Los Angeles, City of Hope Comprehensive Cancer Center).

Client Testimonials

“Amy flipped the way I saw myself in an efficient and incredibly empowering way–from a “hard worker who wanted to do a good job” to a powerful force to be reckoned. I came to Amy to better understand my work-related challenges because has a strong reputation of being a supportive champion of women; her empathy and sharp ability to uncover insights did not disappoint. Of many incredibly powerful epiphanies, she really helped me understand and reach towards my “higher” and “bigger” self, a mindset I didn’t even realize I was missing. Not only did she lead me to understand my best skill-sets and how to best leverage them, she helped me believe in them down to my core–a mind-shift that will keep me strong in any adversity. Immediately after coaching, I was ready and excited to take action. Amy is great for anyone who needs a bigger perspective on their current situation and wants to navigate from a place of empowerment.”

Rachel Loui, Healthcare Strategy Lead at Large Technology Firm

“Amy is a rare combination of power and compassion. The minute I met her I knew I was in good hands. She created a trusting and safe environment effortlessly, with her mere presence. Intuitive and confident, she could hear and she paid attention to what I was saying and not saying. Amy is non-judgmental, curious and unbiased and tends to your agenda in the best possible way. With Amy, I got a lot more than I bargained for. I reached out to her for leaderships skills that I could use in my business and what I finally got was much more than just that! She helped me bring limiting beliefs and stories that were keeping me from moving forward to the surface so as to work on them and change them.”

Evdoxia Stoupi, Small Business Owner

“Everyone needs a little bit of help from time to time, and Amy knows just how to provide that support! I really enjoyed working with Amy. She is friendly and approachable, but is also capable of keeping you focused and on track through her direct coaching style. It worked wonders for me and really helped me to snap out of my marketing procrastination slump. I really felt that Amy understood where I was coming from and I felt that my needs were heard and respected. Thank you Amy!”

Frieda Levycky, Specialist Consultant at Eversheds Sutherland

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