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a)plan coaching

Specializes in:

  • Discovering and Nurturing Purpose
  • Career and Life Transitions
  • Personal Growth
  • Developing BIPOC Leaders

Erica has been a professional coach for 4 years and brings over 20 years of experience as an educator and non profit executive.

Prior to founding PurposeFULL Seed, she was Vice President of Programs at a non-profit, developing people of color for executive leadership roles. There, she supported and encouraged her fellows to focus inward and show up as their authentic selves. A teacher and coach at heart, her gift is helping people understand that the answers they seek are already within. Certified through Imperative as a Purpose Coach, she is most interested in helping people identify with clarity WHO they are, and aligning that with what they DO and HOW they do it.  She enthusiastically supports people in transitions, those between jobs or in pursuit of their next role in work or life.  

Her favorite quote, “We are human-beings, not human doers.”  She believes when we do the work of understanding who we are, we can make the impact we desire.

Erica’s coaching clients include educators and senior and mid level non-profit leaders, particularly people of color. Organizational clients include The Surge Institute, Chicago Cook Workforce Partnership, Teach For America, and The Chicago Public Education Fund.

Education & Credentials 


  • MA Public Policy, Harris School, University of Chicago
  • BA, Spelman College
  • Certified Purpose Coach- Imperative
  • Senior Leader, MOMLogics
  • Mom to 3 incredible children- High School, Middle School, Elementary School

Client Testimonial

“Working with Erica has been transformative. Over the past two years, the relationship that I have developed with Erica as my coach has been life-giving. She offers a listening ear, offers questions and feedback that have helped me to clarify my purpose and calling. She encourages me to live boldly into my purpose.” 

Jia Johnson,PurposeFULL Seed client 

Client Testimonial

The absolute best in life and career coaching! I would not be where I am without the help, support, and encouragement of PurposeFULL Seed!

Dr. Kim Hinton,PurposeFULL Seed client

Client Testimonial

“The services I received were uniquely tailored to my needs and pushed me to think about ways to achieve success and improve my performance that I had never even considered. I felt comfortable being honest and vulnerable which enabled me to dig deeper and build a realistic plan to reach my goals. I’d highly recommend Erica to anyone looking to change careers, or to get more out of their career!”

David Brown,PurposeFULL Seed client

Client Testimonial

Erica partnered with me as a leadership coach during a particularly turbulent professional season, and every session with her was a breath of fresh air and serenity. She is an incredible listener whose thoughtful questions, insightful reflections, and strategic thinking pushed my development beyond what I could have reached on my own.  She helped me channel overthinking and energy into productive action, including developing and accepting a desired new position at work.  I highly recommend her to any smart, talented professional looking for a true thought partner.

Sara Shaw,PurposeFULL Seed client
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