a)plan coaching

Specializes in:

  • Leadership & Organizational Development
  • Emotional Intelligence & Mindfulness
  • Developing Executive Presence & Leadership Agility

Rafael is an Executive Coach and Trainer, specializing in Leadership Development of established and upcoming managers, leaders, and teams. Through his coaching approach, he serves clients maximize their potential to show up in new powerful ways for creating a desired future –where learning, growing awareness, and embracing ongoing challenge become key on the path to clarity, results, and excellence.

Rafael draws on his knowledge and experience working across countries and industries to support the learning process of his clients. He is a Professional Certified Coach (PCC) by the International Coaching Federation (ICF) with over 2500 hours of coaching and was President for the ICF Mexico Charter Chapter in 2018.

Rafael has worked as a Consultant, Coach and Trainer since 2012 with individuals, teams, and organizations in a wide range of industries such as Financial Services, Health Care, Mining, Pharmaceutical, Manufacturing, Telecommunications, Technology, Aerospace, FMCG, Energy, and Education.

Rafael completed an Engineering degree in Mexico and was awarded a scholarship for a PhD program in Europe. He earned an Advanced Studies Diploma for a PhD in Telematic Engineering in Madrid, after which he completed an International MBA in Barcelona. He had a fast-track business career holding Leadership positions such as Program Director in an International Business School in Barcelona, and a management position in a holding group in Andorra. He served as Vice President in the Global Leadership Development Group of Goldman Sachs, based in London, and as Director for the Generative Leadership Consulting Group in Latin America. He has had extensive cultural and linguistic immersion in France, Germany, Italy, Spain, Andorra, UK, Mexico, and USA.

He has several coaching and consulting certifications, such as the Coaching Excellence in Organizations from the Institute of Generative Leadership (USA), Leadership Agility (Bill Joiner, USA), Ontological Coaching from the Newfield Network (US, Europe), Transformational Coaching from Institut Gestalt/ People Tech Solutions (Spain, US), Neurolinguistic Programming Practitioner and Master Practitioner from Institut Gestalt (Spain), Emotional Literacy with Dan Newby (School of Emotions, US, Europe), and Somatic Coaching and Leadership from Strozzi Institute (US).

Education & Credentials


  • Universitat Ramon Llull, International MBA
  • UAC, Computer Systems Engineering
  • Change Wise, Leadership Agility Certified Coach
  • Institute for Generative Leadership, Coaching Excellence in Organizations – Certified Leadership and Organizational Coach
  • Newfield Network, Newfield Certified Ontological Coach
  • Institut Gestalt, Neurolinguistic Programming Practitioner and Master Practitioner
  • Strozzi Institute, Somatic Coach
  • Institut Gestalt and People Tech Solutions, Certified Transformational Coach, specialized in Organizations

Coaching client organizations: AcademyWomen, American corporate partners, Getty Images, Inclusion Allies coalition, Lotus Solutions LLC, National Guard, United Nations, US Army, USAA, USDA, Warner Bros Discovery

Client Testimonials

I have known Rafael for over a year now. He has been quite instrumental in improving my leadership agility.  The methods he employs from collecting 360 feedback to doing personalized coaching sessions has been extremely effective for me. And I know it has worked because of two things – first, I personally feel the change and second, my colleagues have given direct feedback. In fact, as a result of my experience with him – I am now using him for one of my team members. All in all, I highly recommend Rafael and his approaches to maximize human potential.”

Jimmy Varughese, Global Senior Manager

“Since the very first moment Rafael showed his deep understanding of organizations and the people that make them up. Leadership, empathy, and deep listening are core competencies that Rafael employed naturally every day with his work teams in dealing with diversity and complexity. Achieving successful change management in a highly multicultural environment dealing with high levels of uncertainty is a challenge that Rafael managed with impressive ease. I recommend him as he is an invaluable asset wherever he goes. No doubt about it!”

Robert Micu, Branch Manager

“I consider Rafael to be a great coach. His services based on the ontological aspect of coaching seem to me to be of great quality since Rafael develops his interactions with great seriousness and professionalism. Through the dialogues created in his sessions, insight is generated on both personal and professional aspects that are manifested through language and that, once evidenced, can be managed strategically and effectively. All of this is in an environment of continuous improvement, making the coachee enter a virtuous spiral that allows them to improve themselves with material conceived by themselves. He is undoubtedly a professional to consider if you want to start a coaching process.”

Oscar Moreno, Global HR Manager

“I met Rafael in 2020 during a Generative Leadership program where he was my mentor coach. From the first meetings, both in group and individually, he demonstrated an impressive listening ability, coupled with an ability to diagnose and integrate concepts, which translated into relevant conversations and questions that constantly took me out of my comfort zone. At all times he maintained confidentiality, care, keeping a pace and lightness even in difficult times. Rafael was a very important part of the learning process I had in the Program. The experience of working with him made me look for him again, and today, despite being in different time zones, he is my Coach. Thank you very much Rafael for helping me navigate the different paths that I have had to live in this stage and helping me to be better. If you learn from the best, you can eventually be one of the best.”

Marcus de Monzarz, Independent Director

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