a)plan coaching

Specializes in:

  • Inclusive Leadership
  • Global Professionals & Expat Experience
  • Organization & Talent Development

Sandra’s coaching generates inclusive leadership from the inside out.

She brings you 20+ years’ curiosity and experience in leadership development with global organizations as a coach, sales, and human resources leader. An entrepreneur in life and work, she allies with people starting up in new or familiar territory.

Recognized for her ability to swiftly generate trust across disciplines and cultures, she’s facilitated successful organization transformations, business strategy deployments and high-performing team initiatives.

Leaders who trust her coaching can be found inspiring growth at: King, Typeform, Google, P&G, KPMG, Smart Design, Coty, La Salle Business Engineering School, TeamLabs, La Nave Nodriza, Subtilis, Sterling Chase… to name a few.

Originally from the New York area, Sandra is based out of Barcelona where she thrives on integrating a Mediterranean rhythm with her Jersey-girl sass. Bilingual in English and Spanish, she enjoys drawing on her multicultural heritage and international living experience when coaching global professionals.

Education & Credentials

  • Universitat de Barcelona. MA, Immigration and Intercultural Education
  • Rutgers University. BA, Communication and Spanish
  • UC Berkeley, Robertson Center for Intercultural Leadership. Certified Global DEI Practitioner.
  • The Newfield Network. Coaching for Professional and Personal Mastery. Body & Movement (Advanced Coaching Certification.)
  • Aperian Global. Inclusive Behaviors Inventory, Global Competencies Inventory, GlobeSmart Profiles. Certified Facilitator.

Client Testimonials

“I have had the pleasure of working with Sandra Ruiz during different phases of my entrepreneurial endeavors, from just starting to starting to grow… I value her flexible approach, personable style, and ability to key in to the most relevant questions at hand.  My work with Sandra has always been illuminating, helping me to identify the most appropriate next steps for my business and stay accountable. But what is most impressive about Sandra is her unique ability to help navigate the nuances of working cross-culturally, remotely, and across borders—and keep momentum going, even in the face of challenges. She is goal oriented, but not prescriptive, intuitively understanding that creating a custom toolkit is essential to cultivating individual potential and working with passion.”

Elle Przybyla, Founder and Principal · Subtilis · Experience Design Firm

“Sandra coached me over a period of two years when I was transitioning my business to a new operating model and dealing with all that went with that task.  I can simply say that she was the most effective coach I have ever had and she enabled me to bring my best self, in terms of confidence and clarity of focus, to my role as CEO, and to the tasks involved in the transition. She is a great listener and makes her challenges feel both natural and supportive. I would recommend her to anyone facing he challenge of leading and managing change at a senior level.

Steve Eungblut, Managing Director · Sterling Chase · Sales Excellence

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