Sara is a coaching pioneer with over 20 years experience.

She started coaching in 2000 after being trained by her father, Dave Ellis, one of the founders of the coaching industry. Sara assists individuals and teams to make life-altering, lasting improvements in the areas of leadership, strategic planning, productivity, communication, and time management.

Between her tenures as a coach, she managed the corporate responsibility and sustainability services at Deloitte Consulting from inception to $150 million annual revenue. Sara has an MBA and BA from Stanford University, as well as advanced coach training and yoga teacher certifications. She co-founded a)plan with Michael Counts in 2017 and became the CEO in 2019.