a)plan coaching

The Rise of Coaching for Employee Retention

If you’re familiar with the world of employee management, you likely already know that retaining employees is a difficult, yet critical, puzzle to solve. For any company, gathering the key pieces to keep employees fulfilled, engaged, and loyal is an ongoing challenge worthy of serious consideration.

At a)plan coaching, among the most important goals for our clients is to improve employee retention. Founders, CEOs, and managers have come to rely on coaching for employee retention, because coaching is one of the most impactful ways to improve this critical metric. We are proud to play a key role in that important work.

In this post, we dive into the current state of employee retention and why coaching for employee retention has emerged as one of the most impactful ways to keep employees engaged, fulfilled, and on board longer.

Retaining Employees Is More Important than Ever

When it comes to coaching for employee retention, the story starts with today’s hiring landscape. Attracting amazing talent has become increasingly difficult for a couple of reasons. First, there is simply a shortage of excellent talent. And second, just as importantly, great talent tends to get gobbled up by the tech behemoths and Fortune 500s.

This is not to say that landing great talent is impossible, because that’s not the case. Rockstar employees are out there – but it takes a lot of time, energy, and resources to land them. 

And that’s why retention has become so important. Companies must invest so much into finding the diamonds in the rough. Failing to retain the folks you worked so hard to find is a crippling pitfall for any company.

Ongoing Trend: Employee Retention Continues to Slip

The numbers don’t lie. Employee retention is a real problem, and it’s a challenge almost everywhere you look.

In 2021, more than 47 million US workers quit their jobs – 34% more than in 2020.

Forty-seven million is more than a quarter of the US workforce, according to the Work Institute’s 2022 Retention report. Considering the detrimental impact that the pandemic had on employee turnover in 2020, one might have expected a reversal of this trend in 2021 – something we didn’t see.

77% of new hires are open to new opportunities during their first year of employment.

The truth hurts! Remember all those resources you spent finding best-in-class employees? Unfortunately, many of them remain open to other jobs and other companies, according to Emplify’s 2020 Employee Turnover report. It takes a little while to build trust and loyalty – a key reason to offer a retention-focused perk, like coaching, from day one.

Statistics Show Why Retaining Employees Is a Problem Worth Solving

Let’s connect some of the dots on how coaching for employee retention (and better retention in general) drastically improves your bottom line.

The cost to replace a fully-trained employee can exceed 200% of that employee’s annual earnings.

This, according to a study from The Center for American Progress. It’s easy to see how turnover costs can stack up quickly, especially for an organization failing to retain higher-level employees in the 6-figure range.

Companies with highly engaged employees are 21% more profitable.

Engaged employees stick around. And not only does engagement improve retention, it directly impacts your bottom line, according to this Gallop study. For many companies, coaching is used as a tool to increase employee engagement – and it works.

What Is the Value of Coaching as It Relates to Retention?

What is the true value of coaching as it relates to retention? Let’s consider a mini-case study to break down some of the numbers. Here are just a few details on an example organization:

  • Enterprise organization
  • Entry-mid level employees averaging $50k salary
  • Director-level employees averaging $150k
  • Coaching being used at the Director level

If coaching for a Director leads to improved management behavior, which contributes to the retention of one entry-level employee making $50k, this would yield up to $100k in savings (Remember: the cost to replace a fully-trained employee can exceed 200% of that employee’s annual earnings).

Conservatively, let’s attribute 10% of those savings to the coaching, because the coaching helped improve the Director’s management abilities. There’s $10k in value directly tied to the coaching.

Also consider that the Director him/herself may be retained due to their adoption of a coaching plan. Retaining an employee making $150k could equate to $300k in savings. Again, if we attribute just 10% of those savings to the coaching, that’s another $30k in value.

Add it up, and we (very conservatively) estimate that in this example, coaching leads to $40k in savings. And that’s only accounting for 2 cases of mitigated turnover! Given the affordability of a)plan coaching, this $40k would represent a 5-10x return on the cost of the coaching itself.

Final Thoughts on Coaching for Employee Retention

There’s a reason more than 50% of companies struggle to retain highly valued employees. Here are some of the most common challenges our clients face before working with a)plan:

  • Unfulfilled and unengaged employees
  • Employees feeling stagnant in their roles
  • Positions that lack purpose
  • Not enough work-life balance
  • Weak or no cultural values
  • Weak or no DEIB program

Fortunately, coaching for employee retention with a solution like a)plan is designed to address every single one of these challenges. By working with employees to set both personal and professional goals, a)plan’s coaching method has led to the following results among our clients:

  • 94% identified important goals and increased fulfillment
  • 71% achieved significant progress toward goals
  • 76% increased motivation by tracking progress toward goals
  • 57% improved their moods by keeping a gratitude list in the a)plan app

These are tangible, proven results. Coaching is a vehicle to more engaged and fulfilled employees, which leads to improved retention. Considering the massive impacts that engagement and retention have on a business, it’s no wonder why coaching is transforming organizations. The ROI of coaching is strong as ever, both culturally and financially!

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